Abstract:
Blood is the living force of our body and there is no substitute for it. It can only be replaced through blood donation. Blood donation can save millions of lives. Demand for safe blood is increasing every day because of increase in population, increased life-expectancy and urbanisation, trauma cases, major surgeries, patients with regular transfusion requirement like cases of thalassaemia, haemophilia and chemotherapy. To increase blood donor recruitment and retention, the level of knowledge and attitude of blood donors towards blood donation must be known as this affects donor’s decision of blood donation. This information helps for tailoring targeted programs and campaigns in order to recruit more people as regular voluntary blood donors
